a new model for fuzzy multiple criteria decision making to rank suppliers (case study: advertising company)
نویسندگان
چکیده
one of important issues in designing a supply chain is supplier selection. this issue is complicated, because each supplier should satisfy some criteria from buyer and choosing among them is actually a multi criteria decision making problem. so, there is a need for a structured and systematic approach to solve this problem. in this article, we address supplier selection in an advertising industry and two new criteria are proposed. also, a new approach combining techniques of modified digital logic and fuzzy topsis is proposed to evaluate the suppliers in the industry.
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عنوان ژورنال:
مهندسی صنایعجلد ۴۹، شماره ۲، صفحات ۲۸۷-۲۹۸
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